![]() ![]() Jesse and Annie have a deep understanding of our community and will be able to help tell this story of great importance for our culture.” ![]() I am so happy to have two extremely talented and fellow Mexican Americans on board in these pivotal roles. In a statement to Variety regarding the casting announcement, Longoria said: “My biggest priority to make sure we are telling Richard Montañez’s story authentically. On May 4, the lead cast members of the biopic were announced, Jessie Garcia and Annie Gonzalez. In response to Frito-Lay’s statement regarding the ingredients, Carey offered, “They may have not invented the ingredient, but they invented the energy that goes behind this thing and the positioning, and then it becomes successful.”įrito-Lay records given to the Times did confirm that Montañez was instrumental in the rollout of Flamin’ Hot Popcorn, as well as a line of spicy products called Sabrositas.Īs for the upcoming film centered on Montañez, the Times said that its producers were informed of the results of the Frito-Lay investigation in 2019, but decided to move forward. This is essentially the same seasoning Frito-Lay uses today.” “The product was developed by those guys in the plant,” Carey added.įrito-Lay’s statement to the Times contradicts Carey’s recollection: “According to our records, McCormick, Frito-Lay’s longtime seasoning supplier, developed the Flamin’ Hot seasoning and sent initial samples to Frito-Lay on Dec. Carey said that Flamin’ Hot Cheetos were “definitely not out in the market” before he met with Montañez in 1992, who pitched him the idea. ![]() However, another former Frito-Lay executive, Al Carey, insisted to the Times that Montañez is the true creator of Flamin’ Hot Cheetos. According to the Times, Enrico’s “move to Frito-Lay was announced in December 1990, and he took over control at the beginning of 1991 - nearly six months after Flamin’ Hots were already out in the test market.” “We value Richard’s many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin’ Hot Cheetos or any Flamin’ Hot products to him,” Frito-Lay said in a statement to the Times.Īccording to Montañez’s story - which is documented in an upcoming memoir - he felt empowered to pitch his Flamin’ Hot idea to corporate after watching a motivational video from then-PepsiCo CEO, Roger Enrico, who encouraged all employees to “act like owners.”īut, the Times reports that Enrico did not yet work for the company when the Flamin’ Hot brand was developed. This triggered an internal investigation into the creation of Flamin’ Hot Cheetos, with the conclusion alleging that Montañez is not the inventor. Montañez began to publicly tell his success story in the late 2000s, and Greenfeld contacted Frito-Lay in 2018 after hearing about his claims. Greenfeld came up with the name, and helped bring the product to markets all over the U.S. Instead, the Times article reports that a junior employee at Frito-Lay’s corporate office in Texas named Lynne Greenfeld was assigned to develop the Flamin’ Hot brand in 1989. ![]()
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